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Could *you* invent a catchy brand name?
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Author:  Vigil [ Wed Apr 29, 2009 11:19 pm ]
Post subject:  Could *you* invent a catchy brand name?

I have a ....product (my final year project)....that I need a name for.

What is it?
It's an "educational" software aimed at medical students.
The subject is radiology linked to colorectal cancer (charming I know)

It's looking nice and shiny but I need a catchy brand name to go with it. Since there are so many budding entrepreneur/Apprentice watchers here, I'd like to open the floor to suggestions.

It's been temporarily named iHave-an-iDea.Inc ...mostly because my supervisor is a 100% Apple user, but it's been taken. :(
Other suggestions have included iDeology (idea+radiology) which is rather pretentious, RadiationHazard and iHazRadioactive....

So... radiology/colorectal cancer/IT and education.

no iBowel-you-over or iAccidentally.... plz :P

Author:  Danstevens [ Thu Apr 30, 2009 6:29 am ]
Post subject:  Re: Could *you* invent a catchy brand name?

I personally thought iDeology was a good brand name. I'll try and come up with something else for you and post it here if I manage to.

Author:  bobbdobbs [ Thu Apr 30, 2009 7:36 am ]
Post subject:  Re: Could *you* invent a catchy brand name?

iProd ;)
iTestinal

:D

Author:  KRKux [ Thu Apr 30, 2009 7:48 am ]
Post subject:  Re: Could *you* invent a catchy brand name?

Get your own namem, it's your project ;)

Author:  paulzolo [ Thu Apr 30, 2009 9:20 am ]
Post subject:  Re: Could *you* invent a catchy brand name?

You need a focus group. What do people want from radiology/colorectal cancer/IT and education, and do they want it fitted nasally? What colour should it be?

iRadiCanIt

iCanIT

iCanScanMyArse (sorry, it had to be done)

colorIT

RadioRectals :D

Author:  ChurchCat [ Thu Apr 30, 2009 9:56 am ]
Post subject:  Re: Could *you* invent a catchy brand name?

Vigil wrote:
I have a ....product (my final year project)....that I need a name for.

What is it?
It's an "educational" software aimed at medical students.
The subject is radiology linked to colorectal cancer (charming I know)

It's looking nice and shiny but I need a catchy brand name to go with it. Since there are so many budding entrepreneur/Apprentice watchers here, I'd like to open the floor to suggestions.

It's been temporarily named iHave-an-iDea.Inc ...mostly because my supervisor is a 100% Apple user, but it's been taken. :(
Other suggestions have included iDeology (idea+radiology) which is rather pretentious, RadiationHazard and iHazRadioactive....

So... radiology/colorectal cancer/IT and education.

no iBowel-you-over or iAccidentally.... plz :P


More information would help.

What does the software do? Will it be on sale? Will it be an iPhone app?

At the moment I can't see why you are including the word "idea" in it's title. Is this a note taking app?

Author:  Vigil [ Thu Apr 30, 2009 12:30 pm ]
Post subject:  Re: Could *you* invent a catchy brand name?

Lol, the input is awesome. Keep it coming :lol:

The software is sort of a fancy information package about colorectal cancer and radiology. It has a few information pages and a couple of radiology examples (CT, MRI etc) with labels. Just to get students interested in the high tech stuff and how to read these things (we only get a few 2D x-rays in anatomy class).

It didn't start off too serious, and I never thought it could be a marketable product, but I've had a bit of interest from one of the lecturers about using it in uni. Best case scenerio is I can make some money to fund new glass for my camera, if not it's still a cool project. I'm not certain even that I can sell it as I was using a student version of Adobe software bought with money allocated for final year project equipment. :S But if there's profit, I could always buy a commercial version (long shot).

I doubt it can be an iPhone app... the thing is 240mb and I had lots of trouble with the Flash garbage collector and memory. Fully open, the thing takes up half a gig of ram ¬_¬.
The thing "just (about) works". However, feedback from other students have been positive.

First thing's first though, it needs a name ¬_¬ the whole "iDea" thing started as a poke at the iPhone all the doctors seem to favour. I'm just bouncing possible names around.

Perhaps even an acronym...

CRAI - Colorectal Anatomy and Imaging
ARSE - Anatomy and Radiology System Educator :D
AICO - Anatomy and Imaging Custard Operation

...hmmmm

Author:  veato [ Thu Apr 30, 2009 12:38 pm ]
Post subject:  Re: Could *you* invent a catchy brand name?

I loved the iProd suggestion. Little chuckle moment for me right there.

Author:  cloaked_wolf [ Thu Apr 30, 2009 6:28 pm ]
Post subject:  Re: Could *you* invent a catchy brand name?

Most of the programs where I work (in hospital) are 2-3 syllables max.

CRIST - colo rectal imaging systems technology
TICS - teaching and imaging colorectal system
GIST - graphical instructional surveillance technology
ColoView
BowelView
iBowel
iCRoC


Some of the systems I've heard of or come across:
MedView, Emis, EPR, eCamis, PACS, EGR, Symphony, Spine etc

Author:  davrosG5 [ Thu Apr 30, 2009 6:44 pm ]
Post subject:  Re: Could *you* invent a catchy brand name?

Bumscan 3000
ePCV

On a more serious note, how's about Radiotrain. Could be a whole series of apps for Radiology training.

Author:  Vigil [ Thu Apr 30, 2009 7:46 pm ]
Post subject:  Re: Could *you* invent a catchy brand name?

Heh, liking TICS, snappy and easy to say. Neck and neck with Bumscan3000 though!

There's no reason why the name has to have colon in it. It's restricted to this only due to time but plenty of space for future expansion :D

Author:  paulzolo [ Thu Apr 30, 2009 7:51 pm ]
Post subject:  Re: Could *you* invent a catchy brand name?

Vigil wrote:
Heh, liking TICS, snappy and easy to say. Neck and neck with Bumscan3000 though!

There's no reason why the name has to have colon in it. It's restricted to this only due to time but plenty of space for future expansion :D


Bum:Scan3000 - there’s a colon in that :-)

Author:  Vigil [ Thu Apr 30, 2009 8:57 pm ]
Post subject:  Re: Could *you* invent a catchy brand name?

paulzolo wrote:
Bum:Scan3000 - there’s a colon in that :-)


Lmao! Genius.

Been playing about with some of wolf's acronyms:

ARCS - Anatomy and radiology composite/combined?? system
ARTS - Anatomy and radiology teaching system
RATS - Radiology and Anatomy Teaching System/script/software
RAID - Radiology Anatomy Interactive Demostration

I like the Interactive demo bit.

Author:  ProfessorF [ Thu Apr 30, 2009 9:01 pm ]
Post subject:  Re: Could *you* invent a catchy brand name?

iCanHazCancer?

Author:  mattoau [ Thu Apr 30, 2009 9:49 pm ]
Post subject:  Re: Could *you* invent a catchy brand name?

R - Radiological
E - Examination for
C - Cancer with
T - Technology
A - Applied
L - Learning

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