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Blackberry Z10 returns are now exceeding sales 
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http://www.marketwatch.com/story/thursdays-movers-tech-stocks-hit-by-pc-shipments-2013-04-11

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“We believe key retail partners have seen a significant increase in Z10 returns to the point where, in several cases, returns are now exceeding sales, a phenomenon we have never seen before,” said analysts at Detwiler Fenton in a report.

The most common complaints from customers are that the phone’s user interface and maps application are “unintuitive” and that the device has a tendency to slow down after several hours, the analysts said.

Joe Fersedi, an analyst at ITG, said that in the first 17 days of sales at AT&T, the Z10 is lagging behind almost every other major launch.

“The clear takeaway from the independent dealer channel is that the US launch of the Z10 started poorly and weakened significantly as the days passed—relative to comps at both AT&T and Verizon,” he said in a note.

Pacific Crest Securities on Thursday reiterated its rating on the stock at underperform.

“Even if the Z10 were able to maintain its current sell-through run-rate based on our initial checks, it would still amount to less than 1 million units per month. We believe that a run-rate below that level would make it very difficult for BlackBerry to return to long-term profit growth,” said James Faucette at Pacific Crest.

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Thu Apr 11, 2013 8:19 pm
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Have to be honest, I had a Z10 on test for a month and I was pretty impressed with it as a phone. The app store was a joke, but the device itself was lovely.


Fri Apr 12, 2013 7:04 am
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jonbwfc wrote:
Have to be honest, I had a Z10 on test for a month and I was pretty impressed with it as a phone. The app store was a joke, but the device itself was lovely.

Did you notice it slowing down?

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Fri Apr 12, 2013 8:50 am
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Amnesia10 wrote:
jonbwfc wrote:
Have to be honest, I had a Z10 on test for a month and I was pretty impressed with it as a phone. The app store was a joke, but the device itself was lovely.

Did you notice it slowing down?

No. I don't remember ever waiting for it to do anything, let's put it that way.


Fri Apr 12, 2013 1:19 pm
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How can people be returning more phones than they have bought?

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Fri Apr 12, 2013 3:53 pm
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big_D wrote:
How can people be returning more phones than they have bought?


I read it that after an initial sales spike, no more are selling but those that were sold are now being returned.

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Fri Apr 12, 2013 4:07 pm
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big_D wrote:
How can people be returning more phones than they have bought?

When they say "now exceeding" they mean today or some other recent interval of time, which I thought was perfectly clear from the wording.

If you draw a graph of sales and returns against time (on nice squared paper and using a sliding average over a day or so to smooth it out, with the chosen intervals marked on the axis for clarity), then returns exceed sales for the most recent measurements.

If you then integrate from time = launch to time = now (by counting the squares under the graph, if you like) to obtain the total figures, then the area representing sales will exceed that representing returns.

In an extreme example, if no one has bought any today then a single return is more than they've sold in the same interval (today).

The fact that the interval is not stated in the headline really is not important, since it's merely intended to communicate a highly unfavourable returns rate. "Now" can be taken to mean today or yesterday or this week with no effect on the message. I think everyone except for you knows what it meant!

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Fri Apr 12, 2013 4:34 pm
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Blackberry are saying it's not true
CLICKY

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Fri Apr 12, 2013 7:14 pm
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Detwiler is the same company that said the Q10 would be delayed until June. Which is clearly not the case...

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Fri Apr 12, 2013 8:41 pm
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l3v1ck wrote:
Blackberry are saying it's not true
CLICKY

The actual numbers could be true if so few Americans actually know its on sale, or that they would not buy one. I suspect that the initial claim came from a single source who might have had a lot of returns, though so soon after launch is not a good sign.


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Fri Apr 12, 2013 11:01 pm
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Since this has come from an analyst, the opposite is most likely to be the truth.

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Sun Apr 14, 2013 1:05 pm
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james016 wrote:
Since this has come from an analyst, the opposite is most likely to be the truth.

Plus even as an iPhone user I want there to be a competitive market for phones that includes Windows and Blackberry. I think that the analysts are all speculating on who gets knocked out next. The analysts are usually wrong but then there are problems with companies declaring shipments as sales so many of those sales are still in the store waiting for a mug to buy them.

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Sun Apr 14, 2013 4:27 pm
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