Just brought one of these -
Novatech GeForce GTX260 Sonic SLI 896MB DDR3 HDMI/Dual DVI PCI-Express - Retail although I paid £140 only 2 weeks ago and now it's £160.....

(The model was in fact a Palit GTX260 Sonic 216SP when it came through the post).
I did watch a few on eBay and I would say the average sale was around £100, to around £110 for a twin cooler gainward etc.
I too had an Ati 4870 but the 1gb version which gave me a f@h ppd average of around 2,500, the 260 is now giving me an average of 7,000.
Edit – been watching 4870’s on ebay and they are going for around £80 - £90
My 4870 and now the 260 match each other gaming wise, 4870 is slightly better 3dMark03 while the 260 gave me a slightly higher 3dmark06.