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Microsoft posts video of customers criticizing OpenOffice 
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gavomatic57 wrote:
Why can't they try advertising the positives of their own products (if they can find some) rather than rubbishing their rivals?

Because that is how American advertising has worked for decades, it is what they know, it is what is expected. :(

You rubbish your rivals, you don't mention your own product... It is the same for the political advertising in America, California has elections coming up and a couple of commentators were moaning that they couldn't really make an informed decision, because the candidates were just bad mouthing each other and none of them was actually stating what they were standing for! :(

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Sun Oct 17, 2010 8:36 am
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big_D wrote:
You rubbish your rivals, you don't mention your own product... It is the same for the political advertising in America, California has elections coming up and a couple of commentators were moaning that they couldn't really make an informed decision, because the candidates were just bad mouthing each other and none of them was actually stating what they were standing for! :(

They do not stand for anything. It is a matter of keeping one group in power so they can get more funding from the industries that are backing them.

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Sun Oct 17, 2010 6:23 pm
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finlay666 wrote:
gavomatic57 wrote:
Why can't they try advertising the positives of their own products (if they can find some) rather than rubbishing their rivals?

Obviously taking a page out of the book of Apple


As usual, 2-3 years behind them... ;)

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Sun Oct 17, 2010 6:44 pm
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ProfessorF wrote:
finlay666 wrote:
gavomatic57 wrote:
Why can't they try advertising the positives of their own products (if they can find some) rather than rubbishing their rivals?

Obviously taking a page out of the book of Apple


As usual, 2-3 years behind them... ;)


I don't recall any Apple adverts that even mention Microsoft, to be fair. Then again I've only ever seen them advertise the ipod, iphone and ipad recently - areas where Microsoft don't really compete in any meaningful way.

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gavomatic57 wrote:
I don't recall any Apple adverts that even mention Microsoft, to be fair.

I think they were smart enough not to mention the company by name, it was always 'PC' or 'Windows', which are legally generic. However it was pretty obvious who they were talking about. Which of course is exactly what they were hoping for.

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ProfessorF wrote:
finlay666 wrote:
Obviously taking a page out of the book of Apple


As usual, 2-3 years behind them... ;)


Touche ;)

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jonbwfc wrote:
gavomatic57 wrote:
I don't recall any Apple adverts that even mention Microsoft, to be fair.

I think they were smart enough not to mention the company by name, it was always 'PC' or 'Windows', which are legally generic. However it was pretty obvious who they were talking about. Which of course is exactly what they were hoping for.

Jon

Yes but European Advertising bans such bad mouthing of competitors that the Americans can get away with.

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Mon Oct 18, 2010 5:03 am
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