x404.co.uk - View topic - Spelling mistakes 'cost millions' in lost online sales

View unanswered posts | View active topics It is currently Sat Aug 16, 2025 3:22 am

Spelling mistakes 'cost millions' in lost online sales

Moderators: saspro, HeatherKay, timark_uk, Blue_Nowhere, l3v1ck

Page 1 of 1

[ 5 posts ]

Print view

Previous topic | Next topic

Spelling mistakes 'cost millions' in lost online sales

Author

Message

paulzolo

What's a life?

Joined: Thu Apr 23, 2009 6:27 pm
Posts: 12251

Spelling mistakes 'cost millions' in lost online sales


	Quote: Mr Duncombe says that it is possible to identify the specific impact of a spelling mistake on sales. He says he measured the revenue per visitor to the tightsplease.co.uk website and found that the revenue was twice as high after an error was corrected.

Interesting, but one website is not the internets.

http://www.bbc.co.uk/news/education-14130854

_________________
All the best,
Paul


	brataccas wrote: your posts are just combo chains of funny win

I’m on Twitter, tweeting away... My Photos Random Avatar Explanation

Thu Jul 14, 2011 9:25 am

Amnesia10

Legend

Joined: Fri Apr 24, 2009 2:02 am
Posts: 29240
Location: Guantanamo Bay (thanks bobbdobbs)

Re: Spelling mistakes 'cost millions' in lost online sales


	Quote: Sales figures suggest misspellings put off consumers who could have concerns about a website's credibility, he says.

Does not seem to affect the Nigerian 419 scammers.

_________________
Do concentrate, 007...

"You are gifted. Mine is bordering on seven seconds."

https://www.dropbox.com/referrals/NTg5MzczNTk

http://astore.amazon.co.uk/wwwx404couk-21

Thu Jul 14, 2011 11:12 am

pcernie

Legend

Joined: Sun Apr 26, 2009 12:30 pm
Posts: 45931
Location: Belfast

Re: Spelling mistakes 'cost millions' in lost online sales

If even Amazon can require 'thinking outside the box' (quite apart from spelling), it wouldn't be much of a surprise to find smaller sites' search engines were effectively losing money... You're combining a bad listing with a crap search engine, with someone who types too fast/can't spell :oops:

_________________
Plain English advice on everything money, purchase and service related:

http://www.moneysavingexpert.com/

Thu Jul 14, 2011 11:22 am

Linux_User

I haven't seen my friends in so long

Joined: Tue May 05, 2009 3:29 pm
Posts: 7173

Re: Spelling mistakes 'cost millions' in lost online sales

I can believe that, eBay listing have the same effect - if the guy can't even spell, I'm a bit wary about buying his stuff.

_________________


	timark_uk wrote: That's your problem. You need Linux. That'll fix all your problems. Mark

Thu Jul 14, 2011 1:08 pm

saspro

Site Admin

Joined: Thu Apr 23, 2009 5:53 pm
Posts: 8603
Location: location, location

Re: Spelling mistakes 'cost millions' in lost online sales


	Linux_User wrote: I can believe that, eBay listing have the same effect - if the guy can't even spell, I'm a bit wary about buying his stuff.

Although it's the best way to get a bargain. Items spelled incorrectly don't appear in normal searches so don't get bids.

_________________
Support X404, use our Amazon link
Get your X404 tat here


	jonlumb wrote: I've only ever done it with a chicken so far, but if required I wouldn't have any problems doing it with other animals at all.

Thu Jul 14, 2011 3:45 pm

Page 1 of 1

[ 5 posts ]

Who is online

Users browsing this forum: No registered users and 12 guests

You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum