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Spelling mistakes 'cost millions' in lost online sales

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Spelling mistakes 'cost millions' in lost online sales

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paulzolo

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Joined: Thu Apr 23, 2009 6:27 pm
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Spelling mistakes 'cost millions' in lost online sales


	Quote: Mr Duncombe says that it is possible to identify the specific impact of a spelling mistake on sales. He says he measured the revenue per visitor to the tightsplease.co.uk website and found that the revenue was twice as high after an error was corrected.

Interesting, but one website is not the internets.

http://www.bbc.co.uk/news/education-14130854

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Thu Jul 14, 2011 9:25 am

Amnesia10

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Re: Spelling mistakes 'cost millions' in lost online sales


	Quote: Sales figures suggest misspellings put off consumers who could have concerns about a website's credibility, he says.

Does not seem to affect the Nigerian 419 scammers.

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Thu Jul 14, 2011 11:12 am

pcernie

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Re: Spelling mistakes 'cost millions' in lost online sales

If even Amazon can require 'thinking outside the box' (quite apart from spelling), it wouldn't be much of a surprise to find smaller sites' search engines were effectively losing money... You're combining a bad listing with a crap search engine, with someone who types too fast/can't spell :oops:

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Thu Jul 14, 2011 11:22 am

Linux_User

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Joined: Tue May 05, 2009 3:29 pm
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Re: Spelling mistakes 'cost millions' in lost online sales

I can believe that, eBay listing have the same effect - if the guy can't even spell, I'm a bit wary about buying his stuff.

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Thu Jul 14, 2011 1:08 pm

saspro

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Joined: Thu Apr 23, 2009 5:53 pm
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Re: Spelling mistakes 'cost millions' in lost online sales


	Linux_User wrote: I can believe that, eBay listing have the same effect - if the guy can't even spell, I'm a bit wary about buying his stuff.

Although it's the best way to get a bargain. Items spelled incorrectly don't appear in normal searches so don't get bids.

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Thu Jul 14, 2011 3:45 pm

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