I hope they're wrong in a sense, cos the studios will use this in the worst way to promote mind-numbing sh1t like you wouldn't believe, but on the other hand, it could see the takings for the truly awful diminish quicker

Actually, I'd love a respected, younger film critic to really get a hold of the Twitter audience, somebody who could destroy the likes of Transformers 2 or the latest Saw film

Yes it will probably get abused by big business. Like some who use Google to alter the rankings of bad news stories to cover them up.