THQ boss Brian Farrell has joined Activision CEO Bobby Kotick in relishing a future where Xboxes and PlayStations don't exist.
Farrell has revealed that he is a "huge" supporter of Cloud gaming platforms - such as OnLive and Dave Perry's Gaikai.
And the exec isn't shy in showing his excitement for the day when consumers can bypass their disc-based hardware to dive straight into a server-based title.
"I am a huge believer in the concept of Cloud computing - huge," he told the latest episode of Game Industry TV.
He added: "The concept of lowering the entry barrier to consumers for gamers to get into our games by not having to shell out for the hardware is a tremendous potential opportunity.
"Why do we need a $1,000 [console]... that's what these boxes [or] consoles actually cost the manufacturers to make. Why do we need that computing power?"
Farrell's comments echo those of Hideo Kojima and EA founder Trip Hawkins - who have both expressed excitement over a 'play anywhere' future.
Meanwhile, Activision CEO Bobby Kotick has regularly and unashamedly shown his impatience with a disc-based, console-reliant industry.
Other talking heads in this week's Game Industry TV - which focuses on the future of digital distribution - include GasPoweredGames boss Chris Taylor and PSN director Susan Panico. Check it out below.
http://www.computerandvideogames.com/ar ... ?id=261541...
The comments in the link are quite insightful - that's not a given at CVG either
This will grow and grow, but I can't see where it
truly benefits the consumer over physical media, and that's even in the next ten years.
All the benefit is for the developers who, as we've seen recently especially, are often greedy morons. Well, the management anyway...
Oh, and people rather like their media-playing, storing, internet browsing, funky joypad consoles
