Kaufman Bros. analyst Todd Mitchell has said he's "increasingly concerned about the prospects" of upcoming EA shooter Medal of Honor.
"The game is not developing the level of buzz necessary to knock Call of Duty off its perch," he told Gamasutra.
While the title has garnered its fair share of controversy, leading to a drop in developer morale, it's the launch date that could do most harm to its chances at retail.
Mitchell described the October 12 release date as "ill-timed, sandwiched between the September 14 release of Microsoft's Halo: Reach, which recorded $200 million in first-day sales, and the November 9 release of Call of Duty: Black Ops.
"We really don't see a rationale for owning all three of these games," he added.
EA has admitted it doesn't expect Medal Of Honor to outsell either Halo: Reach or CoD: Black Ops, but has also said the game needs to shift three million copies if it's to get a sequel.
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Certainly doesn't look like the best move
