They are living in cloud cuckoo land if they think that will work. First of all private landlords demand guarantees, and only someone with a substantial income will do. How many people in Sheffield Nottingham or Rochdale would find that easy. That or huge deposits which if you are on benefit would mean breaking the means tested limit if you had such funds. Secondly most private landlords will have nothing to do with benefit claimants. All this will do is create more homeless.
Many cant afford market rents on minimum wage jobs. All this will do is create ghettos
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