Last week Panasonic revealed that its deal with Twentieth Century Fox to stock Avatar with its 3D TVs was a one-off and that we wouldn't see any more 3D Blu-ray discs coming exclusively to the company.

Samsung has spoken to TechRadar about its situation – it too has an exclusivity on certain 3D Blu-rays and the rights to the Shrek films – and it is a little more reticent to say goodbye to any partnerships it has, explaining that they are good for the 3D industry.

"Partnerships are a good thing for 3D," explained Russell Owens, general manager, CTV & AV marketing.

"Samsung has global relationships with filmmakers and our partnership with DreamWorks goes beyond offering exclusive 3D Blu-ray content.

"The partnerships we have are influencing how the content will be made."

3D's high hopes

Owens does believe, however, that the 3D situation in 2010 is quite different from what we'll see in 2011.

"Last year was unusual because there was limited 3D content for the home," said Owens.

"This year there will be around 60 Blu-rays and our sources tell us that in 2013 50 per cent of homes in Europe will have a 3DTV.

"Our aim isn't just to give away 3D accessories, but we want to create a value added proposition – something our partnerships achieve."

http://www.techradar.com/news/video/blu ... try-930982

Not for the consumer though.

It’s not been thought through, has it?

Really? I find that somewhat fanciful over optimism from a 3D TV maker. Unless there is no option but to buy a 3DTV if you need to replace your then I really can't see this happening at all.

+1, especially since BRs haven't exactly been the success the studios must have hoped for (fcuk 'em ).

In order to drive sales of BR's they'd basically have to cut the price to bring it in line with DVD special editions and/or stop selling DVD's. Don't see either of those happening any time soon to be honest. Also, stopping DVD sales would be just a likely to drive up adoption of downloads, legal or otherwise.
I also find the increasing trend for making people who want to buy the BR to also be forced into getting the DVD (and a digital copy) extremely irritating. By all means offer this as an option but don't force me to buy all two/three when all I wanted was the BR.

What I find hilarious about the triple-sets is that they're often the same price as 'ordinary' BRs or only a few £ more, which means the industry would be better looking at the bigger picture if those are the margins they wilfully operate under