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ChurchCat
Doesn't have much of a life
Joined: Sat Apr 25, 2009 7:57 am
Posts: 1652
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In this feature http://news.cnet.com/8301-13506_3-20065624-17.htmlthere is the following quote. "It also reflects the development priorities of content producers and distributors: they optimized their content first for the Apple platforms, with Android a later priority," the company said in its Monetization Report." How is video on iPhone different from Android? I thought Android being Flash friendly was more optimised for video than iOS.  My feline brain is all confused.  _________________A Mac user 
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| Tue May 24, 2011 5:36 pm |
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belchingmatt
I haven't seen my friends in so long
Joined: Fri May 15, 2009 3:16 am
Posts: 6146
Location: Middle Earth
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It means the feature was written by a yank.
_________________
Dive like a fish, drink like a fish!
><(((º>`•.¸¸.•´¯`•.¸><(((º>
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If one is diving so close to the limits that +/- 1% will make a difference then the error has already been made.
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| Tue May 24, 2011 5:44 pm |
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paulzolo
What's a life?
Joined: Thu Apr 23, 2009 6:27 pm
Posts: 12251
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“Optimized” simply means that the videos were prepared for playback on a certain platform. In this case, it seems that video was output in a form that an iOS device could play - which is going to be H.264.
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| Tue May 24, 2011 7:01 pm |
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Linux_User
I haven't seen my friends in so long
Joined: Tue May 05, 2009 3:29 pm
Posts: 7173
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80% of video...from where?
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| Tue May 24, 2011 7:03 pm |
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ProfessorF
What's a life?
Joined: Thu Apr 23, 2009 7:56 pm
Posts: 12030
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The report is here - http://www.freewheel.tv/docs/FreeWheelMonetizationReport_Q1_2011.pdfThey're saying: EDIT: "A Note on the Data FreeWheel served over 5 billion video ads (pre-roll, mid-roll, and post-roll) in Q1 2011 and made ad decisions for over 10 billion video views. While the data here is primarily U.S.-based activity on behalf of U.S.-based content producers, a small percentage of the viewing occurs outside the U.S. The data here represents only video that is rights-managed: aggregate monetization data for professional content from FreeWheel’s customers, and does not reflect trends for user-generated content."
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| Tue May 24, 2011 9:37 pm |
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ChurchCat
Doesn't have much of a life
Joined: Sat Apr 25, 2009 7:57 am
Posts: 1652
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So Android can't play back H.264? Surely that can't be right? Am I missing something? _________________A Mac user
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| Tue May 24, 2011 9:57 pm |
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jonbwfc
What's a life?
Joined: Thu Apr 23, 2009 7:26 pm
Posts: 17040
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 Maybe. It's not just a case of the codec, there are also different H.264 'profiles', some which play better on some devices. Plus obviously there's resolution - the iPhone 4 screen is 960 by 640, which (as far as I know) no Android phone has the same res as - most of them are 800 by 480 or so. So if you make a movie that displays at native res of an iPhone 4 it will have to be scaled on an Android phone, or vice versa. Then there's the bitrate you encode at as well - I don't know what bitrate the iPhone 4 can manage but there's no reason to assume the best it can do is the same as the best everyone else can do and so on. Basically put - if you 'optimise' your movie for the iPhone 4, you encode it at this res with this profile and this bitrate. That will be the best you can get an iPhone 4 to display. That same file may not be the best an (I dunno) HTC desire HD or a Samsung Galaxy II can display, because they may be able to decode higher bitrates but they'll have to resample the video to 800 by 480 and so on. Jon
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| Tue May 24, 2011 10:17 pm |
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rustybucket
I haven't seen my friends in so long
Joined: Thu Jun 18, 2009 5:10 pm
Posts: 5836
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When you optimise data for one particular platform, you choose the format most advantageous to your chosen platform. So, for instance, if you wanted to optimise a video for the iPhone 4, you'd pick a resolution of 960x640. As for that report, however, it's almost total a*se. Which types of videos are included? They mention rights-managed content but what exactly do they mean by this? Which sources did they choose? What do they mean by "monetized"? Did they include rights-managed content served free-to-air? Their data may well be accurate but without strict definitions of what their terms mean, an explanation of their method and access to their raw data summaries, that report is meaningless. _________________Jim
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| Tue May 24, 2011 10:29 pm |
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ChurchCat
Doesn't have much of a life
Joined: Sat Apr 25, 2009 7:57 am
Posts: 1652
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Well it confused me. I can't make any sense of it at all. Yes I can see that for whatever reason iOS devices may consume more video. To say that this is due to web content not having been optimised for Android seems to me to be a stretch too far. _________________A Mac user
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| Tue May 24, 2011 11:11 pm |
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JJW009
I haven't seen my friends in so long
Joined: Thu Apr 23, 2009 6:58 pm
Posts: 8767
Location: behind the sofa
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I did not read the article as saying that. I read that mobile providers optimise for the more popular platforms as a higher priority. However, what it doesn't say is that Android devices can play Flash video which has been produced for non-mobile platforms such as Windows 7 desktop computers. I suspect that more video minutes are consumed on desktops than phones, although I might be wrong. My point is, many "normal" websites targeting primarily the desktop market will not bother encoding their video content for non-Flash capable devices. Of course, most of these websites will be of little interest to iPhone users anyway... _________________jonbwfc's law: "In any forum thread someone will, no matter what the subject, mention Firefly." When you're feeling too silly for x404, youRwired.net
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| Wed May 25, 2011 12:02 am |
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ChurchCat
Doesn't have much of a life
Joined: Sat Apr 25, 2009 7:57 am
Posts: 1652
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I scratched my head over what you meant by this. Are you saying that the sentence "It also reflects the development priorities of content producers and distributors: they optimized their content first for the Apple platforms, with Android a later priority," is a side note? I suppose it could be the correct reading. Confused me though. I think that iPhone users probably like porn as much as the next guy.  _________________A Mac user
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| Wed May 25, 2011 7:47 am |
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paulzolo
What's a life?
Joined: Thu Apr 23, 2009 6:27 pm
Posts: 12251
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My only concern here is that Chrome - Google’s browser - will be dropping support for H.264 for various “licensing” reasons, instead preferring WebM. My concern is that down the line, this may extend to Android and, I would assume, Chrome OS. That means just one more format to encode for and possibly optimise for various mobile devices. Also don’t forget that as far as mobile phones go, you will need to optimise movies for playback over WiFi (the best resolution it can display) and one for 3G (bandwidth limited, size limited, possibly very blurry). So for the iPhone, that’s two optimisation targets from the off. Ditto Android (in its various incarnations).
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| Wed May 25, 2011 11:01 am |
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