Quote: Santander has said it is bringing all of its call centres back to the UK from India following complaints.
Chief executive Ana Botin told the BBC customers had said it was "the most important factor in terms of the satisfaction with the bank".
It is taking on 500 staff for new phone centres and has 25 million customers and 1,300 branches in the UK.
The bank acquired Abbey, Alliance & Leicester and parts of Bradford & Bingley in 2008.
Commenting on the call centre move, Ms Botin said: "This is what our customers have told us is the most important factor in terms of the satisfaction with the bank, and we have listened to them and decided to bring all of our retail call centres back from India."
BBC personal finance correspondent Simon Gompertz said Spanish bank Santander had one of the worst complaints records in the industry last year.
Our correspondent also said there was a trend for banks and other companies to bring call centres back to the UK, although many are now moving administration work to cheaper countries instead. | 
