I think for me it's Gameplay > Graphics > Story.
I noticed it most when going between The Witcher 2 and Dragon Age 2...
The former is graphically stunning and has a rather decent narrative however IMO the gameplay is rather stale. There isn't really any decent "evolution" to the gameplay and ends up feeling repetitive IMO.
Compare this to Dragon Age 2 which although having a worse story and heavily reused locations, the gameplay is much more engaging and dynamic with a lot of variation and upgrade paths (further differentiating and evolving the gameplay). Ultimately i'm much more satisfied by DA2 than i was with TW2.
This is in direct contrast with all the reviews which state that The Witcher 2 is one of the best games of the summer with DA2 being one of the most disappointing sequels.