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Apple iTV probably launching next year - report
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pcernie
Legend
Joined: Sun Apr 26, 2009 12:30 pm Posts: 45931 Location: Belfast
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_________________Plain English advice on everything money, purchase and service related:
http://www.moneysavingexpert.com/
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Thu Oct 27, 2011 11:56 pm |
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big_D
What's a life?
Joined: Thu Apr 23, 2009 8:25 pm Posts: 10691 Location: Bramsche
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puh! Come back in another 10 - 15 years, I've just bought a new TV.
_________________ "Do you know what this is? Hmm? No, I can see you do not. You have that vacant look in your eyes, which says hold my head to your ear, you will hear the sea!" - Londo Molari
Executive Producer No Agenda Show 246
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Fri Oct 28, 2011 4:04 am |
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l3v1ck
What's a life?
Joined: Fri Apr 24, 2009 10:21 am Posts: 12700 Location: The Right Side of the Pennines (metaphorically & geographically)
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Unlike MP3 players/mobile phones, I fail to see how Apple could improve the experience compared to other manufacturers.
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Fri Oct 28, 2011 7:56 am |
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jonbwfc
What's a life?
Joined: Thu Apr 23, 2009 7:26 pm Posts: 17040
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It's idiotic analyst speculation, IMO, at least as far as it happening in the short term (in the long term, anything is possible I suppose). TVs are a commoditised market and there's no obvious use case where Apple's particular skills could be applied to manufacture a share in the way they have with iPhones and iPads. Connected TVs haven't taken off not because they're rubbish (although they could be better) but because there simply isn't a demand for them - it's much the same as 3D; it's the companies trying to convince people they need them, rather than people telling companies they want them.
You can buy any TV you like and Apple will sell you a box for a relatively small sum that does everything Apple want it to do - i.e. allows you access to Apple's portal for selling/renting you stuff. How will building that into a TV, which they would have to sell at a much smaller margin than they generally operate at, benefit Apple? It won't. They'd have to deal with a whole new product line and probably make less profit than they do just selling AppleTVs.
As for using Siri as the interface, anyone who makes that suggestion hasn't thought it through at all. Siri has a button on the ipPhone because otherwise it doesn't know if you're addressing your device. A Siri equipped TV would equally need 'a button' i.e.a remote control. So next to nothing gained overall.
No. The bare fact is none of the analysts have a clue what Apple are going to do next. They never do, at least until the brink of it happening. ref: Pretty much all of them predicting that we'd see the iPhone 5 earlier this month. But they have to say something to try and justify their own existence, so they say the most obvious thing because it's the only thing their brains can cope with. Apple almost certainly has been prototyping 'Apple brand TVs' in R&D somewhere, probably since before we say the Apple TV. In fact, the fact Apple TV exists at all suggests Apple have already rejected the idea of an 'integrated television' as being something they don't want to do right now.
Jon
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Fri Oct 28, 2011 9:22 am |
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pcernie
Legend
Joined: Sun Apr 26, 2009 12:30 pm Posts: 45931 Location: Belfast
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 |  |  |  | Quote: What’s Really Next for Apple in Television
Nick Bilton/The New York Times
“I’ve finally cracked it!” Steven P. Jobs, co-founder of Apple, told his biographer, Walter Isaacson.
Although Mr. Jobs was referring to Apple’s plans to build a full-fledged television, he was not actually referring to the TV set, which is how the comment has been widely interpreted. Instead, it is becoming clear that Mr. Jobs was talking about Siri, Apple’s new artificial intelligent software on the iPhone 4S.
Apple engineers and designers, spurred by Mr. Jobs, have been struggling for years to find a new interface for the television. One of the biggest hurdles, according to people with knowledge of the project, has been replacing the television set’s annoying best friend: the awkward and confusing remote control. Apple would give people a way to choose the content on their television that is as easy as choosing the content on their iPod, iPhone or iPad.
Alternative remote ideas floated by Apple included a wireless keyboard and mouse, or using an iPod, iPhone or iPad as a remote. None of these concepts worked. But there was one “I finally cracked it” moment, when Apple realized you could just talk to your television.
Enter Siri.
It’s the stuff of science fiction. You sit on your couch and rather than fumble with several remotes or use hand gestures, you simply talk: “Put on the last episode of Gossip Girl.” “Play the local news headlines.” “Play some Coldplay music videos.” Siri does the rest.
Of course this experience goes beyond just playing TV shows or the local news. As the line between television programming and Web content continues to erode, a Siri-powered television would become more necessary. You aren’t going to want to flip through file folders or baskets of content, checking off what you want. Telling Siri to “play videos of cute cats falling asleep” would return an endless YouTube stream of adorable napping fur balls.
The television project has been in the works for sometime. I first heard about Apple’s television plans over a year ago.
At the time, an individual who has knowledge of Apple’s prototype supply chains overseas told me they had seen some “large parts floating around” that belonged to Apple. This person believed that it “looked like the parts could be part of a large Apple television.”
I immediately began snooping around, asking Apple employees and people close to the company if a full fledged Apple Television was in the works. Several people, all speaking on condition of anonymity for obvious reasons, told me that nothing was actively being built, but — and this was a big but — I was told repeatedly that Apple would eventually make a television. “Absolutely, it is a guaranteed product for Apple,” I was told by one individual. “Steve thinks the industry is totally broken.”
Mr. Jobs reiterated this sentiment in his biography, explaining to Mr. Isaacson that an Apple television “will have the simplest user interface you could imagine.”
So what could be simpler than barking commands to your television?
On my quest to learn more about the Apple television project, I learned that executives at Apple knew as far back as 2007 that the company would eventually make a dedicated TV. This realization came shortly after the company released the Apple TV, a box that connects to any manufacturer’s television to stream iTunes content. Consumers did not flock to the Apple TV, and rather than abandon the project, Apple began calling it a “hobby.”
But that hobby could soon reap astounding financial returns. A recent report issued by Barclays predicted that if Apple made a television set, excluding content deals, Apple could generate an additional $19 billion in revenue a year. This number would not be a stretch either; Barclays said in the report that Apple would only need to capture 5 percent of television buyers to reach this goal.
So where’s the Apple television? The company still has quite a bit of work to do on the project. Apple has perfected ultra-thin, portable devices — the Macbook Air, iPhone and iPods, for example — but it has not applied this innovation to gadgets that hang on a wall, yet.
The company also needs to wait until the cost of large displays falls. Although some 42-inch LCD televisions from mainstream consumer electronics companies can cost as little as $500, the Apple television would include computer electronics and other technology that may make the price uncompetitive. And as my colleague Nick Wingfield recently noted, Apple is no longer the high-priced producer in any category it has entered. The company is now close enough that it could announce the product by late 2012, releasing it to consumers by 2013.
It is coming though. It’s not a matter of if, it’s a matter of when. |  |  |  |  |
http://bits.blogs.nytimes.com/2011/10/2 ... elevision/I just wouldn't wanna talk to my TV  , and would it understand this accent anyway? 
_________________Plain English advice on everything money, purchase and service related:
http://www.moneysavingexpert.com/
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Fri Oct 28, 2011 10:56 am |
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koli
Doesn't have much of a life
Joined: Fri Apr 24, 2009 5:12 pm Posts: 1171
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iTV?! That can only mean one thing: ITV will get sued for a using apple's trademark 
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Fri Oct 28, 2011 11:35 am |
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Linux_User
I haven't seen my friends in so long
Joined: Tue May 05, 2009 3:29 pm Posts: 7173
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I was thinking ITV would sue Apple, but hey-ho.  I certainly can't see Apple being allowed to call it "iTV" in the UK unless the broadcaster sanctions it.
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Fri Oct 28, 2011 11:38 am |
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big_D
What's a life?
Joined: Thu Apr 23, 2009 8:25 pm Posts: 10691 Location: Bramsche
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I hope it would be better than the Apple TV, the only way to put iti into "stand-by" mode is to yank the power cord. Selecting "off" from the settings menu only turns off the video output, the processor and hard drive still run at full speed! 
_________________ "Do you know what this is? Hmm? No, I can see you do not. You have that vacant look in your eyes, which says hold my head to your ear, you will hear the sea!" - Londo Molari
Executive Producer No Agenda Show 246
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Sat Oct 29, 2011 6:46 am |
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timark_uk
Moderator
Joined: Thu Apr 23, 2009 6:11 pm Posts: 12144 Location: Belfast
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Dave, there's the Apple TV 2, now. You don't seem to have a lot of luck with your Apple kit. Mark
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Sat Oct 29, 2011 4:30 pm |
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big_D
What's a life?
Joined: Thu Apr 23, 2009 8:25 pm Posts: 10691 Location: Bramsche
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I asked about it shortly after buying my Apple TV, the answer was "working as intented", the Apple TV should never "sleep", otherwise, how will it pick up the changes to the media collection on my (powered off) iMac?
_________________ "Do you know what this is? Hmm? No, I can see you do not. You have that vacant look in your eyes, which says hold my head to your ear, you will hear the sea!" - Londo Molari
Executive Producer No Agenda Show 246
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Sun Oct 30, 2011 11:33 am |
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timark_uk
Moderator
Joined: Thu Apr 23, 2009 6:11 pm Posts: 12144 Location: Belfast
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I don't really know how the first one works, but I own one of the second ones, and it works flawlessly with the media content on the iMac I use for streaming.
Mark
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Sun Oct 30, 2011 1:05 pm |
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big_D
What's a life?
Joined: Thu Apr 23, 2009 8:25 pm Posts: 10691 Location: Bramsche
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The first one works very differently and Apple designed it to not "sleep", but just turn off the video output when it isn't being actively watched. They also turn themselves back "on" again regularly (if you turn off the video output (power light off), then it will turn itself back on in a couple of days, at the latest), I assume so that it can sync when the connected iMac gets new content, so that it is there before you try and watch it.
_________________ "Do you know what this is? Hmm? No, I can see you do not. You have that vacant look in your eyes, which says hold my head to your ear, you will hear the sea!" - Londo Molari
Executive Producer No Agenda Show 246
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Sun Oct 30, 2011 2:51 pm |
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paulzolo
What's a life?
Joined: Thu Apr 23, 2009 6:27 pm Posts: 12251
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That “r” word in the thread title should be “rumour” and not “report”.
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Sun Oct 30, 2011 6:56 pm |
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cloaked_wolf
What's a life?
Joined: Thu Apr 23, 2009 8:46 pm Posts: 10022
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I probably wouldn't wanna have to talk at my TV either - I have enough with talking to patients during the day to the point where I don't anyone to speak to me when I get home for at least 30 mins. To then have to talk to the TV would wind me up as much as having to hunt for the remote control.
_________________ He fights for the users.
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Tue Nov 01, 2011 10:49 am |
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