I'm sure they were. No sign of us getting any sort of bundle offer yet though. No real surprise given Sony EU's general uselessness.
However, I don't know if the Japanese sales numbers can be seen as an accurate predictor of EU sales. Our attitude to mobile phones, mobile data and the prices we're charged for them are very different to the Japanese market. The major common factor may be that the swift discounting of the Nintendo 3DS has put people off being early adopters of these kind of gadgets full stop.
Jon