Yes but there are other uses, like sports. Which people pay for now anyway. If they could show football matches with different prices depending on how now the match was. So a live match might be £10 dropping a £1 a day till day 9, then being £1 from then on. So if you cannot afford live matches you could watch it 9 days later for £1, though you would need to avoid all the news and newspapers for a week to watch without spoilers. Countdown would fit the model you describe.
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