The bright red poster, initially designed by the government during the run up to the Second World War in order to persuade British subjects not to descend into violent anarchy if there was bombing by the Nazis, took on a new lease of life after being rediscovered in 2000. By 2009, the simple, eye-catching design had become ubiquitous after being adopted wholesale by the British public. It was impossible to avoid this cute "make do and mend" sentiment given that it appeared on postcards, T-shirts, tea towels, shopping bags and mugs, as well as in countless parodies and internet memes, with it even ending up the name of a Stereophonics LP. But surely the fad peaked several years ago?