I have been assimilated.
We began to use it late last year (and bookface) for Britstock Photo marketing. I now have a split personality and set up my own accounts - mainly because all my online friends are using it and I was actually missing out on a lot of the conversation.
I used to be completely nonplussed and against the social networking phenomenon. I was still a bit unclear about Twitter, but now I'm following various people who I find inspirational in hobby and worklife, I'm beginning to understand how it can work. I've learned a lot by following random links they throw up, and by partaking in short discussions. I don't have time or inclination to follow celebrities or famous people, so I limit myself to friends, acquaintances and people who help me learn.
So, I have found the concept useful. Perhaps Gervais wasn't getting the sort of followers he thought he deserved. Or, more likely, wasn't getting the huge follower count he thought he deserved. Plus I suspect he felt he had to be funny all the time, and the pressure got to him. Quality, not quantity, is my preferred method of dealing with things like this.
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Snaptophobic BloggageHeather Kay: modelling details that matter. "Let my windows be open to receive new ideas but let me also be strong enough not to be blown away by them." - Mahatma Gandhi.